2021: A year in review for Catalyst New Homes

2021 has seen new challenges and uncertainties for both our colleagues and our customers, as we adapted to changing Covid restrictions and the ‘new normal’.

Despite such uncertainty, we’re proud of our team for continuing to support hundreds of purchasers to buy a new home, showing that no matter what, we’re here to support every customer.

Across 2021, we have celebrated some fantastic development milestones, industry awards and major campaigns. Take a look at our highlight video of the year past.

We kicked off the new year with the launch of the first phase of The Switch in January 2021, a major development of 181 apartments in Wimbledon. Launching in phases throughout the year, 50% of homes are now sold, with the first residents moving in. This is testament to the hard work of the sales team and the strong demand for this development. More phases will be launching throughout 2022.

This year we also launched The Auria, the latest phase of Portobello Square on Portobello Road. Thirty percent of apartments and all 11 three-bedroom mews houses were reserved within five weeks of launch, showcasing the quality and rarity of these homes. We also sold out at an impressive five schemes, ranging from Nova at Queensbury Square in North West London to The Printworks in Dunstable.

Across 2021, we were pleased to win four major industry awards, and we were shortlisted for a further four. Our successes included; Best Marketing Initiative, Housebuilder Awards; Best Shared Ownership Home: The Printworks, Evening Standard New Homes Awards; Best Use of Interactive Tools, First Time Buyer Reader’s Awards; Affordable Housing Category: Bond Mansions, World Architecture News Awards.

We’ve also been proud to contribute to a series of industry events, including being headline sponsors for the inaugural National Homebuying Week in March. We’ve partnered with Share to Buy for three webinars, each watched by hundreds of hopeful first-time buyers, and we exhibited twice at the London Home Show; first at their digital event in April, and then in-person at The QEII Centre in September.

Thank you to everyone who has been part of the Catalyst journey in 2021. We wish you all a happy Christmas and a prosperous New Year.


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